Manuel Franco, the founder of API Financial Management with over 20 years of experience in the financial services industry. Manuel earned a degree in Civil Engineering from the University of South Florida which compliments his problem-solving abilities and affinity towards investments and retirement planning. He enjoys spending time with his family, traveling, and his role as drummer in his church’s band.
"For more than two decades, I've had the privilege of helping clients turn their financial goals into realities. I entered the profession during one of the most difficult periods in financial history, relying on the analytical mindset I developed as an engineer and a belief that every client deserves a clear, personalized plan. Watching families gain confidence, reach milestones, and build lasting legacies has been incredibly rewarding. Nothing reflects that commitment more than my son joining me at API Financial Management, the independent, family-owned firm I founded over 20 years ago. Together, our team is proud to guide clients through every phase of life, providing trusted advice and long-term partnership along the way."